Fun-loving British pop legends Madness and
hip-hop hero Sway unite for the first time on collaborative new single Sorry. Due out on the 5th March, it's an exuberant and joyous song devoted to the hardest word to say. Although an
incongruous and unlikely musical match at first glance, Madness and Sway all
share a strong sense of humour, an unmistakable cheeky chappie sensibility and
a love of their hometown London. Plus there’s history to this pairing…
The background to the story stretches back
to Sway’s North London childhood, where, as a
young boy, his family inherited the possessions of a neighbour who sadly passed
away – including a record collection consisting mainly of Madness vinyl. Instantly hooked by the sounds of anthems
like Baggy Trousers, Driving In My Car, One Step Beyond and House Of Fun, Sway
pleaded to keep the collection and Madness duly became an inspiration and
catalyst to his own musical endeavours.
Watch the video here
