“Do It To It,” the sexy, street savvy first single from Unappreciated, Cherish’s debut Sho’Nuff/Capitol album, is shaping up as one of the first party anthems of the summer. The single is already a hit in the US and is about to do the same in the UK with early airplay on stations like Choice and 1Xtra. The video for “Do It To It,” directed by Benny Boom (Ciara, Nelly, Keyshia Cole, 50 Cent), was just added at MTV. “Do It To It” has been produced by one of the hottest producers of the moment, Jazze Pha.
Rating: 4/5
Release date: 4th September 2006
Record Label: Sho’Nuff/Capitol
Words by: Rashmi Shastri