Kylie, whose single ‘2 Hearts’ is released digitally today, launches her very own cross platform social network - Kylie Konnect - www.kyliekonnect.com
Kylie’s record label, Parlophone, teamed up with New Visions Mobile to create the application which will allow fans to create their profile, upload images and blogs and connect with other Kylie fans across the globe via their mobile or web browser in a seamless user experience.
Dan Duncombe, Head of Digital at Parlophone says:
“Kylie Konnect is for new and old fans alike; they can link directly to Kylie’s profile, leave their blog, upload photos and share their experiences with other Kylie fans. Kylie’s blog will regularly be updated, offering exclusive music, news, tour information and more, with fans able to download exclusive behind the scenes footage and have a chance to win ‘money can’t buy’ prizes”.
“Kylie Konnect is a great way of engaging fans wherever they are in the world, using multi platforms and great content.”
Social networking via mobile has gained real momentum in the past 12 months with increasing numbers of people accessing their accounts whilst on the move. However this is a first for a global recording artist to create their own social networking brand.