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Joss Stone Stars As The New Flake Girl |
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Wednesday, 05 March 2008 |
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Cadbury is to launch a new TV campaign starring Joss Stone as the latest 'Flake girl'.
First reported on UKMusic.com back in December, the new TV campaign launches tonight with the soul singer being the first non-model to take on the role of promoting the crumbly chocolate bar.
Flake's new campaign is shot in a documentary style that 'captures the Flake moment' of Stone in a recording studio.
During a pause in a studio session she picks up a Flake bar and sings a version of the famous 'Only the crumbliest, flakiest chocolate …' jingle.
Famous Flake girls have included the 1969 Miss World, Eva Rueber-Staier, who also starred in James Bond films 'Octopussy', 'For Your Eyes Only' and 'The Spy Who Loved Me'.
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http://www.digitalnewsagency.com/story/view/699-joss-stone-behind-the-scenes-of-the-new-flake-comm/all