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Joss Stone New Flake Girl |
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Tuesday, 18 December 2007 |
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Cadbury’s is to launch a new ‘Flake Girl’ television ad next spring starring soul singer Joss Stone .
Stone’s appearance will make her the first non-model to take on the role of promoting the crumbly chocolate bar.
According to reports, Stone is seen trying a Flake bar while in a recording studio working on a new song.
Cadbury’s spokesperson said: 'We can confirm that Cadbury Flake, the crumbliest flakiest chocolate in the world, is launching a new TV advertising campaign in spring 2008. The new campaign will feature Joss Stone, the bestselling British artist who reflects the Flake girl’s attitude to life, in a fresh take on Flake's iconic advertising.'
The 'Flake girl' returned to the UK's TV screens in February after a five-year absence.
Famous Flake girls have included the 1969 Miss World, Eva Rueber-Staier, who also starred in James Bond films 'Octopussy', 'For Your Eyes Only' and 'The Spy Who Loved Me'.
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