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BT Sponsors Isle of Wight Festival |
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Monday, 10 March 2008 |
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BT will be the primary sponsor of the Isle of Wight festival, one of the UK's summer music events.
The announcement marks a strategic change for BT, which has not sponsored any music festivals until now.
Rival Virgin has long been associated with festival sponsorship, having launched the V festival in the late 1990s.
With only 95 days to go until the Isle of Wight festival kicks off, confirmed acts include Kaiser Chiefs, N*E*R*D, KT Tunstall, The Answer, Sex Pistols, Ian Brown, Kate Nash, The Cribs, Star Sailor, The Police and The Kooks.
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