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Digital Radio On The Rise |
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Tuesday, 22 November 2005 |
Latest audience figures released by Rajar report that DAB radio listening has increased by 165% this year alone!
10.5% of all radio listeners are now tuning in via a digital devices. Of these 5.5% do so via digital radios, 2.9% use digital TV for listening and 1.8% access by way of the Internet.
Chief Executive Officer of the Digital Radio Development Bureau Ian Dickens says: "Consumers are delighting in the new, unique content available on DAB stations, both commercial and BBC, and this is translating into rapidly growing listener figures."
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