Eric Prydz is on a roll at the moment, without doubt leading the way. His labels Mouseville, Pryda and Pryda Friends are positively brimming with underground club hits. Eric is now in charge of three highly respected labels whose releases are in feverish demand, consistently selling huge quantities of vinyl which is truly incredible in the markets current climate. The labels are arguably proving to be the most successful and forward thinking imprints currently existing. Each label was strictly developed to give Eric a platform to release his own productions without outside interference, simply his music on his terms. It was important for Eric to step back after his previous successes and release music without schedules and pressure. Ultimately he wanted to control his own image and destiny, something extremely important to him and his career. The ethos behind the labels was truly underground, scarcely any promotion, no press intrusion and true label design/identity... a formula which has proven massively successful.
Releases on his more hard edge Mouseville records under the pseudonym Cirez D have been tough and powerful a throwback to the underground techno roots his native Sweden have become famous for. The huge demand for this label have become nothing short of amazing with his massive 'Knockout EP' selling over 18,000 copies on vinyl alone.
The more melodic based Pryda imprint showcases his early house influences with harmonies, melodies and hooks fused with his trademark powerful basslines. Pryda and Mouseville are solely for Eric's own productions. vehicles to develop his sound, a sound that has become so influential, constantly imitated and copied but yet to be bettered...